Want to make your content visible? You just need to choose the right time to post it!
Over the last couple of years, Instagram has modified its algorithm, therefore nowadays it is able to determine the order of the posts people see in their feed. Thus, users find it more challenging to make content visible. The priority is given to the posts shared by the user’s family or friends rather than businesses. Brands have to pick the right time for posting the content to successfully promote their products or services and reach more customers. Businesses have to find out when people usually check their Instagram feed to target them at the right time.
However, uploading a post when most people are likely to check their Instagram app involves posting along with your competitors. On the other hand, if you do not focus on that particular time, you are less likely to reach as many people.
The best solution is to determine it manually. You should try posting content at different times for at least 4 weeks and track user engagement. This will help you to find out when your customers are most active online. Once you find the time with the best engagement rate, plan to automatically publish some posts.
When is the most effective time to post on Instagram? Unfortunately, there is no clear-cut answer to the question. There are many factors affecting it.
However, some investigations devoted to the issue have been carried out by different organizations. The studies do not focus on the time zone, but most of them indicate the Central Time Zone. Although they present different findings, there are some clear trends. According to Sprout Social, the best time to post on instagram is 10am- 11am on Wednesdays and Fridays. HubSpot suggests posting on Thursdays between 2pm -3pm. Expert Voice also believes that Wednesday is the most effective day to share content. It suggests between 11 am – 3 pm without specifying any time zone.
You can schedule your publications based on the finding of the above studies to develop your own strategy and pick the right time for your business to succeed.
Engagement is brand’s top priority
How to increase your engagement rate on Instagram? Having great content will help you, and we will tell you how you can achieve it!
Most brands try to increase their engagement rate on Instagram. Traditionally, engagement was defined as the number of likes and comments. However, things have now changed, nowadays it includes all kinds of interactions (views, shares and direct messages).
According to HubSpot, an Instagram post gets 5.963 likes on average. You may get frustrated if you check your Insights. However, that number is influenced by the content shared by Instagram influencers. HubSpot also notes that the average number of likes is 100 if not taking into account viral contents.
The number of comments is similarly affected by influencers- an average post gets 100-150 comments. However, the number dramatically decreases to 4 if viral posts are removed from the assessment.
Compelling content vs Traditional content
Any content should be compelling. There is no point in wasting time on a post that does not appeal. There is no doubt that engagement rates can be increased with better content.
Having great content may look like the key to your success, however, it isn’t the only aspect of your post that can give you popularity – your post must be visible to other users. For this reason, it is very important to share it at the right time. It is very easy for your post to vanish on Instagram, with its stricter, new algorithm.
To avoid being unnoticed, carefully define the time to post your super content! And don’t forget about the special service for automating your subscriptions, likes, and comments.
Things to consider when picking the right time to post on Instagram
Before you post something on your Instagram account, you need to consider a lot of things. You can find out about them here!
1. Day of week
Engagement rate significantly depends on the day of the week. For example, it is quite surprising to hear that engagement rates may be really high early in the morning. However, there is an explanation – people tend to check their messages and social networks as soon as they wake up. Thus, Instagram users are usually active early in the morning during the working week. Monday may be an exception as many people may be in a hurry. This special service will help you find the right time for you to post when the engagement rate is highest.
2. Breaks at work
Most people like scrolling through their Instagram feed at lunchtime. In the afternoon, they usually get tired of work and also switch to their social networks.
3. Time zone
If your audience is located in different regions of the world, there is no need to stick to a particular time for sharing content. However, if it is concentrated in one location, be careful and consider appropriate post scheduling.
There is also a chance that you can follow the best time patterns and still get no engagement from your audience. This may happen if your audience differs from typical Instagram users.
Open your Instagram Insights and check the Activity Tab to discover the information on when your followers are most active. This is good for checking which times are best for you to post on Instagram.
5. Frequency of posting
You should be consistent and create updates on a regular basis. You can share 1-3 posts a day. Remember that quality is the priority here. Do not be too focused on sales! Use different types of content: photos, videos, Stories, etc.
6. Different businesses have different patterns
The effective time for posting on Instagram varies according to the sector the business operates in.
HubSpot and Sprout Social provide the following data:
- Technology companies: Wednesday at 10 a.m.
- B2C Companies: Saturday at 11 a.m. and 1 p.m.
- Educational organizations: Monday at 8 p.m.
- Healthcare companies: Tuesday at 1 p.m.
- Non-profit organizations:
- Tuesday at 3 p.m. and 9 p.m.
- Wednesday at 3-4 p.m.
- Thursday at 2-3 p.m.
- Friday at 10 a.m. and 2 p.m.
- Consumer goods companies: Wednesday at 3 p.m.
- Media Companies: Friday at 9 a.m.